McDonald’s UK and PCF are inviting dairy and livestock farmers in England to attend their latest webinar, delivered by Kite Consultants, on ‘Agricultural Transition – getting ready for change’

The free webinar will cover what’s happening in England under Defra’s Agricultural Transition Plan, what this means in practical terms for farmers, and simple next steps that farm businesses can take to prepare themselves. Kite will also be able to answer questions on the agricultural transition from farm businesses.

Harriet Wilson, Agriculture and Sustainable Sourcing Manager at McDonald’s UK said: “We know how critical the Agricultural Transition Plan will be to ensure the sustainability of our industry, which is why it’s imperative we understand what these changes will mean for farm businesses. By delivering this webinar with The Prince’s Countryside Fund, we hope to provide farmers the opportunity to ask any questions they may have on the plan, and seek real clarity on next steps they may need to take.”

The hour-long webinar is being held on Tuesday 9th March at 1pm and interested farmers can sign up here. The webinar is open to all livestock farmers in England, regardless of whether they have participated in The Prince’s Farm Resilience Programme.

McDonald’s and PCF are hosting this webinar as part of their Ready for Change programme. Aimed at farmers who’ve participated in The Prince’s Farm Resilience Programme, Ready for Change equips farm businesses with the tools to adapt their activities and make sensible, informed decisions about their businesses. Since September 2020, 37 farm businesses have taken part in the workshop.

Gerard, a beef and sheep farmer from Northern Ireland who attended the workshop in November, said: “The Ready for Change workshop was great to get up-to-date information from a reliable source. It’s really encouraging to hear that McDonald’s are offering this type of support to farmers and helping to keep everyone on the same page.”

Click here to register for this event.

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