NOVEMBER 13, 2008: The credit crunch is leading to a price war over chickenand egg prices.

Shoppers are reported to be switching to discount stores and cheaper ranges. Large supermarkets are responding by slashing prices, with Tesco reportedly calling for a 17% cut in the price of chicken.Falling wheat markets have added to the pressure, and egg packers have cut free-range prices by around 10p/doz. Tom Vesey, chairman of the British Free Range Egg Producers’ Association, said they were “reeling” from the developments. “This price cut leaves us in the red. I am particularly concerned about the newer producers who are more highly geared, they will really be suffering,” he was reported as saying.

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