JANUARY 23, 2008: Two sisters who set up an online dating agency for country people havespent two months touring Britain in a motorhome to find out how theytick.

Emma and Lucy Reeves, who set up Muddy Matches, visited nine regions, putting on events and immersing themselves in local communities. “We had to figure out the one underlying thing that unites country-minded people from all walks of life”, says Lucy. “The answer was obvious: mud!”* More: www.muddymatches.co.uk

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